What’s the Great Unwind all about?

I’m Dai Ellis, founder and CEO of Cascade Climate. Cascade is a global nonprofit working to accelerate progress with interventions that harness Earth’s natural systems—from soils, to oceans, to glaciers, and more—to help stabilize our climate.

We blog regularly at Cascade, and here I write occasional personal posts with thoughts on shaping the emerging market for durable carbon dioxide removal and the countless questions that arise as we try to kickstart a trillion-dollar industry from scratch.

My perspectives draw on my weird career path, including a long stretch leading the Clinton Foundation’s work to scale up HIV/AIDS treatment globally and pioneer the discipline of “market shaping” for health products across the developing world.

I also geek out about all the people aspects of building ventures—leadership, management, conflict, culture—and write about that jazz over here.

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Building and shaping a huge new market for durable carbon dioxide removal